This latest move by public/ private partnership Marketing Birmingham, whose members include Birmingham City Council, centres on encouraging businesses and organisations to use the new branding in their promotional activity, including websites and mailshots.
The brand, which was designed by Birmingham-based design consultancy Boxer and launched this week, aims to create a unified brand for all the city’s groups and firms for the first time.
It is hoped the city brand will be also be used on welcome signs, banners, websites, promotional literature and bus shelters. Marketing Birmingham chief executive John Heeley called the new brand ‘a rallying point’ for the city.
‘It’s really a symbol of wide-spread unity that gives people a sense of place’, he said.
This is the latest move to promote the city as a business and cultural hub, and comes just weeks after Birmingham was beaten by Liverpool in the bid to be named European Capital of Culture for 2008.
In February the ‘Championing Birmingham’ campaign was launched by Marketing Birmingham to promote corporate citizenship, by encouraging businesses to become ambassadors for the city.
Also last month, Birmingham Forward, a not-for-profit group that specialises in promoting the business case of the city, announced plans to increase its lobbying work in Europe (PRWeek, 20 June).