LMVH appointes Attachee for Chandon Brazil PR

LVMH Vinhos e Destilados, the Brazilian arm of luxury brands group LVMH, has appointed Attachee de Presse to take care of media relations and events for wine brand Chandon.

Chiara Miele will co-ordinate the account, leading a team of three Attachee staff. Daysi Bregantini, Attachee's controller, said the new account expands the agency's relationship with LVMH – it has held the Veuve Clicquot account since 1999.

LVMH has produced Chandon in the south of Brazil since 1973. It is the first time the brand has used a PR agency in the country. The Chandon umbrella brand includes Baby Chandon, Chandon Demi-sec, Chandon Passion, Chandon Rouge and Chandon Excellence Brut Reserve.

Attachee was founded in 1981 and is one of the earliest PR agencies in operation in Brazil. It has offices in Sao Paulo, Rio, Brasilia and Campinas and a total of 60 employees. Other clients include Chanel, Clinique and Carolina Herrera.

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