The setting up of the roster is being handled by the DWP commercial and estate directorate, and it is hoped that agencies can be brought on board by January.
DWP procurement officer Jeff Anderson said successful firms will be asked to bid for campaign work, as well as internal communications activity for the corporate HR section of the Department.
He added: ‘We wanted to set this up so that we know who best fits our requirements.’
Previous campaigns by the DWP include an attempt earlier this year to combat ageism in the workplace and the ongoing attempt to stamp out benefit fraud.
Latest Government figures show that, since the DWP was launched in June 2001, £28m has been spent on publicity, including PR and advertising. The total publicity spend for the last financial year was close to £14m.
The move by the DWP comes as the Department for Education and Skills this week announced it was reviewing its own PR and publicity roster.
The current roster is just six strong and includesGeronimo and Fishburn Hedges. It is understood the department is looking to increase the number of agencies on the roster.
The only other Government department with its own PR roster is the Department of Health, while others use the Central Office of Information’s procurement service.