The shake-up, overseen by EST head of public affairs and media Kate Hinton, comes as the body is planning a raft of new consumer campaigns.
‘Our key aim is to reach out to consumers in a much bigger way than before,’ said EST PR executive Kate Rogers.
The new structure will create four heads of PR posts, two of which will oversee key campaign areas. The four posts will be: home energy PR manager – yet to be appointed – transport energy PR manager Penny Andrews, public affairs manager Neil Wallis and a newly created corporate PR manager post.
Energy efficiency in the home will be the key message of this year’s campaigning, based on findings that consumers generate 50 per cent of carbon dioxide emissions.