Roberts is to start her own Agri-Food PR consultancy with former Western Mail farming editor Sheila Coleman.
NFU Cymru is currently recruiting to fill the post by the end of July as it embarks on a new phase of promoting farming to the public.
Part of the incoming candidate’s role will be to manage a newly created promotional exhibition unit that will travel to supermarkets and food festivals promoting farming to the general public.
‘We want to get the message out that British farming takes care of the countryside and provides 70 per cent of the food we eat in Britain,’ said Roberts.
Responsibilities for the post cover the whole of Wales, managing one PR assistant based in Ruthin and a team of nine staff in London, reporting to NFU Cymru director Malcolm Thomas.