Public sector news in brief

BRENT: The London Borough of Brent has launched a campaign to combat crack cocaine and heroin use in the area. Brent Against Drugs is targeting local young people through online PR and an information pack for schools. Drug-related crime and treatment costs the borough an estimated £10m a year, according to a council statement.

TRAINING: Volunteering charity CSV Media has been handed a £2.3m grant by the European Social Fund to improve digital media training among the unemployed in England. The charity will now offer an NVQ Level 3 diploma in new media skills.

LIVERPOOL: The Community Channel is to dedicate a week (7 to 13 July) of programming to Liverpool, after the city was recently named as European Capital of Culture for 2008. Programmes include showcasing work of young film makers in the city and documentaries on inner city regeneration.

CHICHESTER: Chichester District Council is promoting its new service that allows residents to pay their council tax bills online. According to the Government’s e-government strategy, all councils

must be able to allow residents to interact with them electronically within two years.

CHARITY: Drugs charity DrugScope has created the role of director of information and public affairs. The move comes in a bid to improve comms with Government as well as with the general public, according to the charity’s CEO Roger Howard.

TRADE BODY: The Chartered Management Institute, the professional management trade body, has recruited Mike Petrook as its press and PR manager, reporting to director of public and professional affairs Christine Hayhurst.

He will lead all campaign

work at the institute.

YORKSHIRE: The Yorkshire Dales Joint Promotion Initiative has revamped its brand identity. The new image, developed by Brahm, aims to boost visitor numbers to the area. The initiative was formed in 1996 and includes six local authorities, as well as the Yorkshire Dales National Park Authority, as members.

CHARITY: Macmillan Cancer Relief has stepped up its PR work aimed at encouraging firms and groups to get involved in its annual coffee morning event on 26 September. Last year’s event has

now been confirmed as the largest of its kind in the world, according to the Guinness Book of World Records.

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