New PR computer language XPRL is set to be unveiled

XPRL, the computer language aimed at saving time for the PR industry, is to be publicly unveiled next week.

The new software, which promises speedy and accurate drafting of press releases and message tracking, will be launched at Imperial College in London on 10 July.

XPRL stands for eXtensible Public Relations Language and is a version of the Internet language XML.

It allows different systems run by different organisations to share information without having to retype it.

XPRL.org chair Alison Clark said: ‘XPRL will allow PR people to avoid death by detail and focus on the real work of PR.’

The XPRL software will be demonstrated at the launch and be provided free to paying supporters of XPRL.org.

The XPRL standard is currently available free as a global standard, but its rate of adoption will depend upon how it is received by the PR industry, said Clark.

The organisation estimates that by using the new software, time savings for the PR industry could be as high as 30 per cent.

A further advantage of the programme is its ease of use, said Clark.

‘You don’t need to be a BSc to understand the boost that efficiency savings, higher ROI and more meaningful evaluation can give today’s PR businesses,’ she said.

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