Ruder-Finn lands EMEA corporate PR for Manpower

Brussels: Manpower is to launch a corporate PR blitz across Europe, having drafted in Ruder-Finn on a newly created EMEA comms contract.

The personnel firm – whose European headquarters are in Brussels – this week confirmed the appointment of Ruder-Finn after a six-month agency search process.

The UK consultancy, which will work alongside Manpower’s existing network of local agencies, will initially handle ‘perception, messaging and brand work’, according to Ruder-Finn client services director Jo Perrin.

The agency account team reports to EMEA marketing director Lyndon Evans and executive V-P and MD EMEA Yoav Michaely.

Evans said Ruder-Finn would target pan-European media, such as CNN and BusinessWeek, in a bid to raise Manpower’s corporate profile.

The agency will also aim to boost the sharing of best practice across both Manpower’s in-house PROs and its agencies.

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