DIARY: It's all too much, while somehow not enough

PRWeek last week received possibly the worst anonymous 'news tip' in its newsroom history.

'Is that the news desk?,' asked a breathless female voice, calling at around 3pm last Wednesday.

Upon receiving an affirmative reply, she said simply: 'There's a big healthcare client on the move,' before hanging up.

Too much information, too much information.

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