EU announces £17m comms work

Brussels: The European Union has put nearly £17m-worth of communications work to tender as it prepares to draft its first-ever retained agency support for its Justice and Home Affairs general directorate.

Gisele Vanwert, head of information and communications at the directorate, which looks after areas including asylum, crime and drugs,

said: ‘These are important areas for the European Union. Asylum is one of the EU’s priority areas.’

Three four-year contracts, each of which will be reviewed on an annual basis, are up for grabs, with Vanwert saying the contracts could be won by three different agencies or one might scoop all the business.

The largest contract, worth £2.1m per year, is for event organisation work and ‘other promotional activities’, plus audio-visual services.

Two of the contracts relate to the production of text and graphics for use in EU publications – worth £700,000 per year – and the other is for online work, worth about £1.4m a year.

Vanwert said the agencies would be involved in some media relations work, although they would not brief journalists, which is handled by an in-house team.

The Justice and Home Affairs general directorate also handles immigration, customs and police issues.

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