MEDIA BRIEF: Loxley pledges

MAXIM: Tom Loxley, editor-in-chief of Maxim, has pledged that the Dennis magazine's fashion and lifestyle section 'will be developed this year'. He added that Maxim is now defining itself as a 'bright blokes' magazine' and is introducing content to match. 'There is an editorial shift towards the regular guy who is not obsessed with style or thinks he's a proto-gent,' Loxley said.

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