PUBLIC SECT0R: Enfield looks to TV quiz show for inspiration

Enfield Council has launched a campaign based on the TV quiz show Who Wants to Be a Millionaire? catch phrase 'phone a friend', to better explain its services to residents.

Enfield Council's At Your Service campaign is aimed at providing information to the north London borough's residents about key council services.

Posters based on the Who Wants to Be a Millionaire? format aim to encourage residents to see the council as a friend in its provision of services.

Enfield Council PRO Andy Kealing said the campaign was part of a drive to make the council 'more customer-focused than it was in the past'.

'It's also about exploiting the potential that Enfield has in terms of media relations, whether with local, regional or national press and media,' Kealing added.

Conservative council leader Micheal Rye said of the campaign: 'The people who pay for council services, local taxpayers, have a right to know about the services available to them - and how they can access these.'

This comes in contrast to Rye's comments last year when he became leader.

He notoriously told PRWeek at the time that 'PR is not a priority for the Conservatives in Enfield'. (PRWeek, 17 May 2002).

This 'friendly' campaign by by Enfield follows a damning report by the Audit Commission highlighting the lack of trust residents felt for councils.

The report found that 48 per cent of the public do not trust their local council, and that a perception of poor management and a lack of interest in people's views were behind the problem. In the report, Audit Commission chairman James Strachan challenged local authorities to improve their PR (PRWeek, 30 May).

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