The agency was hired last week after a pitch process that began two months ago (PRWeek, 11 April) to handle the account, which also includes trade PR.
Band & Brown Communications, The Braben Company and EHPR were among the agencies that also pitched for the account, which is understood to carry fees of £100,000.
Nelson Bostock MD Martin Bostock, who reports to Freeview general manager Matt Seaman on the work, said: ‘The main aspect we’ll promote is that Freeview is easy – it’s just a one-off payment.’
Bostock added that women aged over 25 would be targeted as ‘the people who are buying Freeview are not traditional cable or Sky audiences’.
Freeview, a joint-venture from the BBC, BSkyB and tech provider Crown Castle, offers access to channels including BBC3 and ITV2 for a one-off £99 charge. The service formerly used Franklin Morrow Communications, which helped promote the launch last October.
Bostock said 800,000 adapters have been sold since the launch.