Hotel manager Béatrice Hossen confirmed she has already had discussions with ‘three or four’ PR agencies, adding that formal pitches were possible within weeks.
The venue, which opened in December last year at the address of 5 Cavendish Square, comprises eight bedrooms, bars, a nightclub, a restaurant serving European cuisine ‘with an Italian touch’, plus a private dining room and roof terrace.
Hossen said an in-house team was currently handling No. 5’s promotional work, the venue having ceased to work with an undisclosed agency that was hired on a ‘temporary contract’ in the early months of this year.
Hossen said she had yet to decide on a shortlist of agencies to pitch, adding she welcomed approaches from consultancies with experience of promoting similar establishments, particularly boutique hotels.
Hossen said experience of handling PR for bars and restaurants was also desirable, as were recommendations from hospitality sector clients.
Although the remit for No. 5 is likely to be primarily London-focused media relations, Hossen added that the brief was likely to have national and even international elements.
The venue is seeking to boost its media profile at a time when London’s boutique hotel market has become increasingly competitive.
Sandwiched between Wigmore Street and Oxford Street, No. 5 occupies a Grade II-listed building, which was formerly London’s Spanish Club.
Although the venue is not members-only, it is possible to buy annual membership – with advantages such as priority table reservation – for £600.
Hossen said the decision on which agency to hire would be made by No. 5 owner Jay Maggistro and herself, in consultation with Cris Calarco, whom she described as a freelance adviser to the management.