Shure, who joined this week as head of campaigns and media, reports directly to TCT CEO Simon Davies and chair Myrna Whiteson MBE.
The appointment comes as the charity attempts to bolster its PR work in a bid to raise funds for the development of a nationwide network of teenage cancer units.
The organisation has also boosted its agency support, with two PR firms now working for TCT. Neville McCarthy Associates was hired last month as its retained PR agency and PR Direct, which previously held the brief, will continue to work on projects.
Davies said: ‘This is really moving into a new era for us. The workload and attention we were gathering needed a more strategic approach.’
Shure’s brief is to raise the charity’s profile in the media.