Greater Glasgow & Clyde Valley Tourist Board has this week announced plans to better promote the area to international media through a revamp of its website and the creation of its first online multi-lingual media office facility.
The website now features its news archive and filming location information in eight languages.
Greater Glasgow & Clyde Valley Tourist Board PR manager Moira Dyer said the international media office is aimed at allowing journalists in different time zones to write about the city and region.
She added: ‘Five years ago we were firefighting. We are now moving to a strategic position of influencing stakeholders and developing brand identity.’
Dyer confirmed the move was the latest stage in the £100m Glasgow Tourism Action Plan, which also includes developing the region’s museums.