Global Round-up

Singapore: German semi-conductor manufacturer Infineon Technology Asia-Pacific has appointed the Singapore division of Upstream Asia to handle its media relations. Upstream Singapore and South-East Asia MD Susana Archibald heads the account, reporting to Infineon director of corporate and investor comms (Asia) Kaye Lim.

WARSAW: Polish corporate and financial comms agency Glaubicz Garwolinska Consultants has joined independent agency network Worldcom Public Relations Group. French agency Keima, a Parisian financial PR outfit, has also signed up.

WASHINGTON, DC: The Centres for Medicare & Medicaid Services (CMS) has hired Ketchum to manage a £15m integrated marketing campaign to promote government programme Medicare. Meanwhile, Ketchum’s Washington-based director of litigation PR Karen Doyne has joined Burson-Marsteller to work in its crisis comms practice.

PARIS: Lionel Vermeil has re-joined haute couture fashion house Jean-Paul Gaultier in the role of comms director. Vermeil quit the Gaultier press team 18 months ago to join fashion house Givenchy.

DUBLIN: The Northern Ireland Tourist Board has appointed Dublin’s Plunkett Communications on a one-year PR contract following a tendering process. The agency will promote short-term tourism opportunities north of the border to Republic of Ireland citizens.

NEW YORK: US icon Martha Stewart’s legal team has been working with crisis specialist Citigate Sard Verbinnen to help communicate her side of her recent legal troubles surrounding charges of fraud and obstructing justice. Stewart’s firm, Martha Stewart Living Omnimedia, has also drafted in crisis PR help, recently hiring Kekst & Co, according to a MSLO spokesperson.

TORONTO: Cohn & Wolfe has acquired Canadian agency ETC Communications, which will be integrated into C&W’s Toronto office. ETC founder Eileen Tobey will take an

SV-P position in the merged firm.

VALENCIA: The European Centre of Innovative Businesses of Castellon and the Institute of Small and Midsize Industry have jointly launched a project to help medium-sized companies in Valencia develop their corporate image. Firms will get cash and advice on issues such as web design, in addition to PR.

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