Meta’s Instagram unveiled Threads on Wednesday night. It already has 30 million sign-ups, and brands are among them.
While some social media managers are carefully strategizing how they will use the Twitter rival as part of their comms and marketing plans, others dove right in with multiple posts on the new platform.
It’s up in the air whether Threads will actually kill Twitter or just be the next Google+. Nonetheless, here’s how 13 brands are initially treating it.
Amazon Prime Video
Noodles & Company