DIARY: Scouts will do their best to capitalise on C4's BB

The Scout Association this week pledged to follow its profile-raising association with Big Brother with a bid to encourage producers of other youth TV shows to feature Scouting activities.

Last week's BB task necessitated all housemates to indulge in classic Scouting pastimes, such as learning dates in the movement's history and the 'grand howl' - chorusing 'we will do our best' while standing in a circle.

Scouts' deputy press and PR officer Michelle Johnson says members have been 'delighted' with the PR boost that association with the show has given their activities.

Channel 4 contacted her office six weeks ago, asking whether they could supply information on tasks the housemates could handle, Johnson says, adding that in her 14 years at the charity, the Big Brother link was 'definitely a milestone' in respect of media interest.

'We want people to see scouting in a modern light. Approaching other shows will be easier now,' she adds, admitting disappointment that blundering housemate Federico ballsed up the task by confusing the 'Cub Scout law' with the 'Cub Scout promise'.

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