MEDIA: Dennis prepares a new IT-based mag

Dennis Publishing is to add to its quartet of IT titles with an additional magazine, known currently as Project X.

No launch date has been set for the new magazine, which will be overseen by editorial director Derek Cohen. The magazine will cover 'performance PC hardware' - although it is not clear if this represents a return to the gadgets and gizmos territory of the publisher's failed magazine, PC Gear, which folded after a year, in 2001.

Stuff magazine, also launched by Dennis and covering similar editorial ground, was sold to Haymarket in 1999. One industry source said: 'I am surprised that this is going to be launched after two attempts to do something similar.'

Although Dennis refused to comment on Project X, it is confirmed that the magazine will cover state-of-the-art computers and components.

Best known as a publisher of consumer brands such as Maxim, Dennis's computer magazines are big business. Its two biggest titles in the field, PC Pro, which launched in 1994, and Computer Shopper, launched 15 years ago, sell more than 230,000 between them. Computer Buyer and MacUser push that figure to 300,000.

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