Kate Winn takes on the post three months after Adamson quit to join LogicaCMG as director of group corporate comms (PRWeek, 14 March).
Winn oversees a team of three, managing HP’s corporate reputation and internal and external comms.
She said work will focus on life after the firm’s merger with Compaq: ‘We have put the merger behind us, a few weeks after its anniversary, and we are now looking to the future.
‘Everyone recognises that HP is a massive force to be reckoned with, and I want to ensure we have the kind of reputation and share of voice we deserve.’
Winn joined Compaq pre-merger in 2001 as UK and Ireland PR manager, reporting to Adamson.
Adamson was appointed head of corporate comms of the newly merged HP last year.
Prior to Compaq, Winn acted as an account director at Marketforce Communications.
Winn said part of her role at HP includes work on corporate social responsibility initiatives, drawing on experience gathered from three months she spent setting up the comms operation at CSR body Good Corporation.
She said an agency review is not on the cards for the immediate future, following HP’s recent global pitch, which saw a post-merger roster of over 50 firms slashed to just three.