Capital to handle interim Olympic bid PR for London

The group representing London’s 2012 Olympic bid has appointed Capital PR to handle communications on an interim basis until a bid team is in place.

The Capital work will be handled by director Jackie Brock-Doyle, who previously worked on comms for the Manchester 2002 Commonwealth Games. Staff at the agency, which is the London arm of an Australian marketing communications group, also have experience from the Sydney Olympics.

The stakeholders group, which comprises the British Olympic Association, the Department of Culture, Media and Sport and the office of the London mayor, believes the London bid needs PR support in the coming months, in advance of the formation of the company that will run the bid.

A DCMS spokesperson said: ‘One thing we need to be aware of is that there are a number of sporting events in the coming months that present opportunities and threats.’

These include the European Youth Olympics and the World Athletics Championships – both of which are being held in Paris, one of London’s rival bidders.

The agreement is thought to be a rolling two-week contract set to last up to six months.

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