At the same time another director, Caroline Page, has been made deputy managing director of healthcare. The new team replaces former healthcare MD Angie Wiles, who is leaving to set up her own, as yet unnamed, agency.
Cohn & Wolfe London MD Jonathan Shore said the healthcare team was looking for growth connected to the fact that both big FMCG and pharmaceutical companies were increasingly interested in producing mainstream products with a healthcare dimension.
‘The market is changing, and there is a lot of action around in this area with things like functional foods. That is going to be one of our focuses moving forward,’ Shore said.