Projects aids Valencia firms to build image

Madrid: The European Centre of Innovative Businesses of Castellon (CEEI) and the Institute of Small and Midsize Industry (IMPIVA) have teamed up to launch ‘Imagina: Comunicacion e Identidad Corporativa’, a project to help midsize companies in Valencia set up a corporate and public image.

The initiative, the region’s answer to the European Business And Innovation Centre Network, is available to all companies in the Valencia region.

Through the project, companies will get monetary aid and help to set up communication and image processes ranging from brand launch and redesign to web design, Mayte Munoz, the project’s coordinator, said.

Interested companies can apply for the aid before June 12. The Impiva, which is partly subsidized by the Spanish Economy Ministry, will distribute the funds to the companies.

The Valencia region is made up of 288,000 small and midsize firms, also called ‘pymes’, the bulk of them operating in the ceramics, furniture and citrics industry. The region is home to Spain’s third-biggest city Valencia and to other large cities Castellon and Alicante. It has 4 million people.

The project was conceived after a survey showed that companies in the region were interested in improving their business identity to boost competitiveness.

A similar project to Imagina was launched in the province of Navarre last year with high success rates, Munoz said.

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