The acquisition, a cash deal to fund the transfer of clients and staff, has coincided with the departure of Silk’s co-founders Beth Harrison and Fiona Robertson.
The pair have quit to ‘do other things’, according to Focus MD Hilary Meacham, who said both would provide ad hoc advice to clients of the merged entity, which has the lengthy title Focus PR Incorporating Silk Public Relations.
Five Silk staff, however, including partners Tamsin Walker and Stuart Paterson, have joined Focus, with the former becoming head of interiors PR and the latter taking the title creative head.
Clients including mail order firm The White Company, furniture business Shaker and Westonbirt Arboretum in Gloucestershire have also moved across.
Meacham said the deal had been initially brokered four months ago by Silk non-executive chairman Charles Stewart-Smith, who has ceased to be involved in the newly merged entity.