NEW YORK: Fuji Photo Film USA is set to part ways with Edelman – its 21-year agency of record – as news emerges that the firm has shortlisted Text 100 and Stanton Crenshaw for the brief. Edelman was one of the five firms Fuji considered before narrowing the review down to the final duo. The other two agencies were GCI and Cohn & Wolfe. The pitch is expected to conclude by the end of June.
DETROIT: General Motors is following a recently launched US ad campaign addressing quality with a nationwide grassroots PR effort. Plans include offering people the chance to test-drive their cars against GM products.
TOKYO: International independent agency network Worldcom PR has appointed Hallmark PR MD Steve Osborne-Brown as global chairman. He is set to take over from current Tokyo-based chairman Shuji Hirose in April next year. Osborn-Brown, who is based in Winchester, has also recently taken on the role of chairman of the European region for the network, which has over 90 partner firms as members.
BEDMINSTER, NJ: ImClone Systems and Bristol-Myers Squibb have retained MCS, a healthcare-focused PR firm, to handle communications for their investigational cancer drug Erbitux. US scientists claim Erbitux had positive results for colon-cancer patients in recent clinical trials.
BRUSSELS: Porter Novelli has promoted European director Tim Walmsley to international director for European and global clients. He has relocated from the network’s Paris bureau to Brussels to take on the role, which will see him develop the Belgium office’s expertise in corporate, tech and consumer PR.
NEW YORK: Weber Shandwick has formed a global crisis-response team. Led by global healthcare president Laura Schoen, the group will incorporate expertise from the firm’s crisis, health, PA and government relations arms. The team will comprise WS
US corporate practice chairman Micho Spring, Powell Tate vice-chairman Sheila Tate, Singapore MD Andrew Pirie and Toronto senior
vice-president Liz Margles.