Cision renews Twitter strategic partnership


The deal will boost Cision's consumer intelligence chops.

(Photo credit: Getty Images).

CHICAGO: Communications technology platform Cision has renewed its strategic partnership with Twitter.

Cision services include media intelligence and media distribution across print, broadcast, digital and social media. 

Via the partnership, Cision users will have access to actionable insights from Twitter data, enabling them to create stronger stories and campaigns that will resonate with their target audiences, Cision said in a statement. 

Cision has signed other partnerships this year. Brandwatch became an official partner of Reddit at the start of the year, and Cision’s PR Newswire teamed up with Captivate, an out-of-home video network, this spring.

In an effort to double down on its commitment to AI, Cision named Antony Cousins as its executive director of AI strategy last month. The company hired Cali Tran as CEO in January.

Platinum Equity completed its $2.7 billion acquisition of Cision in 2020, taking the company private. 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Recommended for you

Recommended for you

Explore further