WASHINGTON: Solidcore, a Pilates-style studio-based fitness and wellness brand, has brought on Golin as its PR and influencer marketing AOR in the U.S.
The company hired Golin in January after an RFP process that took place in November and December. The work kicked off in February.
Golin is working to elevate brand awareness, including creative storytelling, through earned media and influencer engagement.
“National media is a priority, but we are focused on local media in key markets to promote new studio openings as the company continues its rapid expansion,” said Golin SVP Krystina Fisher, who is leading a team of six on the account.
Solidcore recently celebrated its 100th studio opening in Santa Monica, California. Solidcore hosted close to 20 media and influencers at the event.
The company plans to expand to 250 locations and potentially internationally in the next three to five years.
Lisa Copeland, Solidcore’s VP of marketing, said via email that the brand is on a mission to help its clients become their strongest self, both inside and out. It is focused on growing and building its client community.
“Solidcore is a workout that will continue to challenge and strengthen you, powered by motivating coaches that will encourage you to find your strength,” said Copeland. “Our opportunity is to share this highly effective workout with anyone who is looking to feel stronger.”
Solidcore wants to work with content creators who help it to build advocacy and enhance its brand narrative.
“We are monitoring for real-time opportunities from celebrities and influencers who know and love the brand and will work to maintain those relationships like inviting them to exclusive Solidcore classes with their favorite coaches,” said Fisher.
Golin is celebrating Solidcore’s 10-year anniversary this year by promoting new product offerings and amplifying the brand through other relevant cultural moments, Fisher explained.
BLND PR, a boutique PR Firm based in Los Angeles, was the incumbent on the account. A representative from the firm could not be immediately reached for comment.
Budget information was not disclosed.
Solidcore is a 50-minute, full-body strength-training workout that uses slow, controlled movements to break down the slow-twitch muscle fibers so that they build back stronger and leaner, according to a statement.
Editor's note: This story was updated on May 10 with comment from Copeland.