DIARY: PA tries to mould PROs to its liking with launch of new training course
Journalists are notorious whingers about the techniques employed by their PR counterparts. So hacks at the Press Association have decided to take the bull by the horns and iron out all those journo gripes by training PROs in the art of media relations themselves. PA has teamed up with Television News Release to run a training course for PROs in the 'first few years of a career'. There's no excuse now for PA to grumble about those daily press release chase-up calls.
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