NEW YORK: Identity-verification company AuthenticID has brought on SourceCode Communications as its PR AOR.
SourceCode was hired in January after beating three agencies in a competitive pitch. The firm is supporting AuthenticID with media relations, executive thought leadership and brand storytelling.
Greg Mondshein, SourceCode founder and managing partner, said the firm is working to take AuthenticID’s comms strategy “to the next level.”
“A lot of people start in comms, they do the basics and [then] they need an agency to come in and help them figure out what’s going to be interesting to journalists,” he said.
AuthenticID products include biometric authentication, fraud detection and age verification.
"SourceCode is helping us raise visibility and brand awareness as a leading identity-verification and fraud-prevention technology provider. They have been instrumental in communicating our value proposition to the financial services sector, a key market we serve," said Kristine Champion, AuthenticID's VP of marketing, via email.
Meghan Matheny, VP of enterprise at SourceCode, is leading the AuthenticID account team alongside three staffers.
There was no incumbent on the account. Financial details were not disclosed.
Last week, SourceCode was also named PR AOR for Nile, a provider of enterprise networking technology and services that emerged from stealth in September.
The agency is assisting Nile with traditional PR services, Mondshein said, including media relations. Matheny is also overseeing the Nile team, aided by four other SourceCode employees.
Nile previously worked with Hotwire on a project basis, according to Hotwire North America CEO Heather Craft. “We’re excited to see where the brand goes,” Craft added.
A Nile representative declined to comment on the company’s partnership with Hotwire.
Nile was founded in 2018 by former Cisco CEO John Chambers and development chief Pankaj Patel, the latter of which now serves as chief executive.
This story was updated on April 6 with quotes from Champion.