Cable & Wireless to review PR amid job cuts

Cable & Wireless is to review its entire UK communications operation following news this week that the group is shedding 1,500 jobs amid a sweeping restructure.

The struggling telecoms group said it ‘cannot rule out’ axing PR jobs as part of the overhaul, announced as C&W released poor financial results for the year ending in March.

C&W CEO Francesco Caio, who took over the role just eight weeks ago, revealed operating losses of £207m from a turnover of £4.2bn.

The group is pulling out of the US to refocus its business, and will axe jobs over the next two years in a bid to revive its fortunes.

C&W head of analyst relations David Thain said: ‘Redundancies are being looked at across all our UK operations, but it is too early to say where.’

He added comms will be included in the review: ‘Nothing is being ruled out across the entire UK operations.’

It is understood C&W director of corporate communications Susan Cottam will head the PR review, which could lead to a restructure and external agency overhaul.

C&W currently retains Finsbury for City PR - the agency has worked for the group since a financial communications pitch two years ago (PRWeek, 2 March 2001).

Caio said the restructure will see global and regional divisions axed to simplify the structure and lower overheads.

The London-based group, which employs over 5,600 people, is hoping to return to profitability within three years.

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