Environment Agency is to hire firm for floods work

The Environment Agency is staging a pitch to find an agency to handle its flood awareness work for the next five years.

The account, currently held by five-year incumbent Circus, has a budget of around £2m-a-year and includes PR, advertising, direct marketing, events, online promotion, branding and campaign management.

It is understood a full service agency is being sought that can provide all the services, or an agency group that can offer the same approach.

Specifics of the PR side of the brief include promoting the agency’s Floodline and flood warning services. The body also wants to develop consumer strategies to raise awareness and action among the five million people in flood risk areas.

Other work involves strategic PR advice, as well as campaign strategy, planning and implementation.

Circus is understood to be seeking to take part in the pitch, which an Agency spokesman stressed had been initiated as part of a regular five-yearly review. He added that Circus, which handled PR during the serious flooding of 2000, had done ‘ sterling work to date’.

A key time of year for promotional work is the autumn, when risk of flash flooding is greatest. Last year’s autumn push included a flood action bus visiting areas worst affected in recent years, such as York and East Sussex (PRWeek, 27 September 2002).

The contract will be managed by the new corporate affairs comms advisory service in Bristol, headed by Robin Chatterjee. It is understood there will also be opportunities for the successful agency to work on other campaigns.

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