Reports last week highlighted a 12 per cent year-on-year slump in ticket sales for the twice-weekly Lotto draw. The relocation is part of a PR overhaul by corporate affairs director Mark Gallagher, as he bids to make Camelot’s media relations ‘more proactive’.
Gallagher said PROs would move from Camelot’s Watford corporate HQ in mid-July in a bid to ‘build better and more direct relationships with journalists and stakeholders’, for example groups such as the CBI and Institute of Directors.
He said ‘a number’ of PROs did not want to move to London or ‘volunteered for redundancy’, others had ‘found jobs elsewhere in the company’.
Overall PR staff numbers will remain at 13.
Gallagher said: ‘We need to be much more proactive and have a more robust approach to [promoting] winners and corporate stories about our strategies for growth.’
Gallagher has scrapped the split between ‘corporate’ and ‘consumer’ PROs, with PROs now divided between campaigns and publicity, regional PR and media relations teams.
The campaigns team will have six full-time staff and will promote game launches - announced a fortnight ago - such as a daily game and a European game, set to launch next spring.
The regional unit will be headed by former consumer PR head Jacquie Wilson and the media relations unit - run by Miranda Pugh - will handle ‘incoming enquiries and rapid rebuttal’, according to Gallagher.
Meanwhile, head of regulatory affairs Colin Sims - who retired last month - has been replaced by Gill Marcus, who was promoted internally.
Also, former Camelot consumer PR manager Kathryn Williamson last month joined Teletext as PR manager.