Vale of Glamorgan review prompts a revamp of comms

The Vale of Glamorgan Council has put in place a series of changes designed to improve its communications.

It follows a review overseen by the council’s most senior PRO, communications officer Estelle Hitchon, who joined in July 2002 from Welsh National Opera, where she was head of press.

Improvements are to take place both in terms of structure and communication with residents. A comms coordinator role has been created and a web editor is to be recruited, to handle planned improvements to the website.

Further improvements in community PR have been made with the creation of a council newspaper, to launch later this month.

Hitchon said the appointments were critical to the council’s future comms structure.

‘We want to integrate the website into our communication campaigns more effectively,’ she added.

Edited by Joe Lepper

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