Elle publisher first major client of Ian Monk Associates

Former hatch-group executive Ian Monk has unveiled his first major client as Elle, Red and TV Hits publisher Hachette Filipachi UK.

The client was named as Monk officially set up Ian Monk Associates, following his departure from hatch-group subsidiary MacLaurin Media, where he was managing director (PRWeek, 28 March).

The 12-month contract with Hachette will see Monk work with the publisher’s two- strong in-house team headed by PR manager Sue Asbury.

Monk will aim to build the profile of the company in the UK, which is smaller than rivals Emap and IPC, with a market capitalisation of around £100m.

Monk said: ‘They have aggressive plans for the UK. The brief includes potential new launches and potential new acquisitions.’

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