International: Ethnic media was most thorough in coverage of Sars

LOS ANGELES, CA: Ethnic media outlets were quicker and more thorough in covering the Severe Acute Respiratory Syndrome (Sars) outbreak than their mainstream counterparts, according to a new study.

California-based Intertrend Communications found Chinese newspapers were quicker to devote coverage to the outbreak and ran more frequent and in-depth articles than comparable mainstream sources.

The analysis found that between 21 and 28 March, Chinese newspapers in Los Angeles and New York increased their Sars coverage by 300 per cent, providing detailed coverage of the issue as it grew in importance to readers.

Coverage of the outbreak in the Los Angeles Times and The New York Times, however, saw no increase.

‘The Asian-American community really prefers to read in-language media because of the content, and not so much because of the language preference,’ said Intertrend director of PR events Alice Ching.

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