DIARY: VLP acquisition proves marathon task for RJH
Jack Cassidy, the marathon-running CEO of RJH Public Relations, sealed the deal to acquire London-based PR and marketing shop VLP last week and is known to be in acquisition talks with other firms.
He is clearly putting a lot of effort into the process. Reflecting on why he has taken so long to bring his expansion strategy to fruition, Cassidy was heard confiding in friends in the breakfast room at the Lanesborough last week: 'It would be easier to buy IBM in the current market.'
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