MEDIA BRIEF: Sibella Publishing to launch new women's magazine

PROJECT SWAN: The publishing house set up by former Loaded editor John Perry and ex-InStyle deputy Tammy Butt, Sibella Publishing, is to launch a new women's magazine. The magazine, dubbed Project Swan and targeting 28- to 35-year-olds, will feature articles on fashion and travel. The title launches in July and will have a monthly print run of 60,000.

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