BALTIMORE: Weber Shandwick has promoted James Walker to GM of its Baltimore office.
Walker will report to Paul Massey, president of Powell Tate and global lead of social impact and sustainability at Weber Shandwick. In the newly created role, Walker will focus on continued growth in the market, particularly in energy, healthcare and technology, according to a Weber Shandwick statement. Massey previously oversaw the Baltimore office.
Walker, who has worked at Weber Shandwick since 2018, was previously SVP of integrated media and EVP of digital innovation.
Weber Shandwick has also hired Jackie Cox Battles as New York consumer brand practice lead and North America consumer brand practice growth lead. She began in the newly created role on January 9, reporting to New York GM Michael Wehman. She will also work closely with chief brand officer Joy Farber Kolo to drive growth across the consumer brand practice in North America, the Weber Shandwick statement said.
Cox Battles has joined Weber from Zeno Group after an 11-year stint, most recently leading the consumer practice in the East.
Powell Tate is the public affairs unit of The Weber Shandwick Collective, based in Washington, DC.