A hoax circulated that the “Corn Kid,” real name Tariq, was killed in a shooting, forcing the 7-year-old social media celebrity to do his own crisis response.
Chipotle became the first brand to officially partner with the Corn Kid after discovering the viral sensation visits his local Chipotle in Queens, New York, once a week. Candice Beck, Chipotle’s director of social and influencer, gave PRWeek the inside story on the partnership.
Ulta Beauty defended its decision to have David Lopez, a gender-fluid hairdresser, interview trans influencer Dylan Mulvaney as a guest on an episode of brand podcast The Beauty Of…, following transphobic comments on social media.
Chipotle changes Twitter handle to ‘Chicotle’ after BTS member mispronounces name
A video of K-pop supergroup BTS chowing down on Chipotle food — and absolutely loving it — went viral, creating an impromptu opportunity for the fast-casual chain.
After Instagram users voiced concern about the app sharing their specific location data, the company quickly cleared the air to reassure users that their location data was not being unnecessarily shared.