Genesys names CMO

The appointment was one of a series of promotions.

(Photo credit: Getty Images).

NEW YORK: Experience-as-a-service provider Genesys has made several leadership appointments.

Olivier Jouve, previously EVP and GM of Genesys Cloud CX, has transitioned to serving as Genesys’ chief product officer. The company has also named Barbara Holzapfel as its chief marketing officer.

“We're focused on advancing our single platform strategy anchored in experience orchestration to provide valuable, real-time insights that inform C-Suite decisions,” said CEO and chairman of Genesys, Tony Bates, in a statement. "With Olivier's transition and Barbara's appointment, we've fortified our leadership team and the path forward for creating impactful experiences that drive business results for our customers."

As chief product officer, Jouve will oversee product innovation across the company, including Genesys Cloud CX, Genesys Engage, Pointillist and PureConnect. He will be responsible for the product, AI, and digital teams.

Holzapfel will be responsible for driving the company’s market expansion, including supporting efforts to build Genesys’ brand reputation. She has over two decades experience in marketing and business leadership for both B2B and B2C companies, including most recently serving as VP of education at Microsoft.

At Microsoft, Holzapfel oversaw the company’s marketing and growth strategy across its software, cloud, and devices business. She has also served as CMO at Taulia and Addepar and spent more than a decade in leadership roles at SAP. 


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