Claremont founder Ben Caspersz sells business after 14 years

Ben Caspersz has sold his behaviour-change communications agency Claremont, as he plans to emigrate to Portugal with his family next summer.

(L-R) Claremont’s new managing director, Ian Fannon, with founder Ben Caspersz

Ben Caspersz announced today via LinkedIn that he would be stepping down as managing director of Claremont.

Director Ian Fannon, who has been at the agency for five years and whom Caspersz referred to as his “number two in the business”, will be Claremont’s owner and managing director as of 1 January 2023.

“The company couldn’t be in better hands,” said Caspersz in his LinkedIn post (below). “Ian is an amazing guy who’ll lead the business to even better things. He has an incredible team around him – like Ana Granger and Lucy Proudfoot, who’ve been part of Claremont for the best part of a decade and will forever be in my heart.”

The founder remains a shareholder in the firm, and said he would still “play an active role with clients”, telling PRWeek: “I’ll continue working with Claremont for the foreseeable future, which is likely to be beyond July.”

Fannon said: "I owe a debt of gratitude to Ben for coaching and supporting me and ensuring I never stopped learning under his leadership. I’m honoured that he’s invited me to take on the company he has put his heart and soul into over 14 years. And I’m pleased he’ll continue to be part of Claremont’s future, as a friend as well as a shareholder."

Speaking on the agency’s success, Caspersz wrote: “Claremont is firing on all cylinders. We’re doing world-class work for clients that I could only dream of when I started from my kitchen table 14 years ago.”

Claremont’s website shows it has produced work for Thames Valley Police, Save The Children, Department for Transport and NHS England, among other clients.

Although delighted to be moving to the Portuguese coast with his family, Caspersz clarified on LinkedIn: “I haven’t the slightest interest in slowing down. I’m 45 and my best years are ahead of me.”

Separate from Claremont, Caspersz told PRWeek he plans to continue with advisory work by providing business consultancy to companies and helping clients select behavioural change agencies, while deciding on his next business venture.


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