Tech comms duo launch agency with diversity focus

Tech PR pros Lucie Bickerdike and Jazz Gandhi have set up Duet London, a comms consultancy they describe as having ‘an inclusive mindset’.

(L-R) Jazz Gandhi and Lucie Bickerdike

Duet London co-founder Lucie Bickerdike has worked for clients such as Twilio, Facebook, Google Cloud and Microsoft Advertising, at agencies including 3 Monkeys, Nelson Bostock Group Unlimited, and Good Relations. She was most recently head of enterprise technology at Diffusion.

Co-founder Jazz Gandhi has worked on comms for brands including Sony Ericsson, Microsoft, IBM, Vodafone UK and Fujitsu, having mostly worked as an independent consultant.

The pair said they now wish to help “fast-growing startups and scaleups that need an ‘A-team’ to compete with larger and more-established incumbents”.

“As investment rounds get more competitive, the technology landscape noisier, and editorial teams more and more squeezed of time and resources, fast-growth technology companies increasingly need a different approach to communications,” said Bickerdike.

“By occupying a middle ground between freelance consultancy and structured agency teams, we offer real value to startups and scaleups looking for tangible, measurable and trackable results.”

In a statement, Duet London said it places emphasis on helping technology founders from diverse backgrounds to “find and use their voice effectively” in a sector often criticised for its lack of race and gender diversity in funding decisions.

Gandhi, who is Punjabi Sikh, said: “Given the most diverse companies are more likely to outperform less diverse peers on profitability and growth, it’s particularly important to us to help people from backgrounds similar to mine when building a successful career in an industry where you are different, both culturally and aesthetically.”

Duet London has secured sustainability management platform FuturePlus among its founding clients.

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