DIARY: Shameless Launch left in the kitchen as Stella throws her store party

Shameless Stunt of the Week goes to Launch PR for its efforts surrounding the opening of Stella McCartney's swanky new store in London.

By coincidence, McCartney's shop is opposite Launch's offices in Bruton Street - an opportunity too good to miss.

As stars including Madonna arrived at last week's bash, few will have failed to notice the 'welcoming' signage in Launch's window.

Sadly, Launch wasn't invited, but MD Johnny Pitt is hoping high fashion and luxury goods clients will now roll in.

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