LOS ANGELES: The Female Quotient has hired Caroline Dettman as its first chief marketing and creative officer.
Dettman will join the company on November 30 and report to CEO Shelley Zalis. The company is based in Los Angeles, but Dettman will be working remotely from Chicago.
The Female Quotient is an equality services company creating platforms for women and developing solutions for organizations committed to equality. Founded in 2013 by Zalis, The Female Quotient holds Equality Lounges at events such as CES, World Economic Forum in Davos, Cannes Lions, SXSW and Advertising Week, among many other key global conferences.
“The Female Quotient has a community of 800,000 women executives across every industry that have become a part of the community through their Equality Lounges and online community,” said Dettman.
She added that companies have to “stop minding the [gender] gap” and close it.
“We are only going to do that if we prioritize it and inspire a new way forward for companies and culture,” Dettman said.
She noted that the chief marketing and creative officer position was created because The Female Quotient is growing and the company is working on expanding beyond its lounges.
Coming out of the pandemic, said Dettman, there is an “interesting social experiment” happening with remote and hybrid work and going back to “normal” working conditions.
“What needs to be happening is the reinvention of the way of working,” Dettman said.
Earlier this year, Dettman closed down her consultancy Have Her Back after nearly three years in business. Dettman was a founding partner of the consultancy, which partnered with companies and brands to advance equity for women while driving business outcomes via consulting on internal cultural change and go-to-market strategy.
Dettman, Golin’s former chief creative officer, launched Have Her Back alongside two other Golin alums: former executive director of marketing Erin Gallagher and chief people officer Pamela Culpepper. The concept was born out of Golin’s Have Her Back initiative, which strived to hire, train and empower female creative directors.Golin parent Interpublic Group held a minority ownership stake in Have Her Back.
The Female Quotient has also promoted Amber Coleman-Mortley to senior director of community and culture.