BROADCAST: Broadcast marketing specialist markettiers4dc will later this month launch a series of editorial radio promotions for retail giant Sainsbury’s. The summer-themed campaign will run across more than 40 stations.
FINANCIAL: Northern Trust Global Investments Europe has hired mj2 to handle corporate PR after a three-way pitch. The agency reports to Northern Trust head of European sales and marketing Gordon Hogarth.
CONSUMER: Imperial Tobacco has promoted corporate affairs director Frank Rogerson to the board. Rogerson, who has been with the firm for 25 years, takes up the role on 1 June.
CONSUMER: Virgin Books has hired Noble PR to promote pop biography Justin Timberlake: The Unofficial Book, which will be published on 26 June. Noble PR senior account manager Louise Durkin reports to Virgin Books publicity manager Becke Parker.
TRADE BODY: The Association of Project Management has drafted in Smith Grundon & Partners for PR support. SG&P account manager Ric Shadforth reports to APM marketing manager Scott Walkinshaw.
TECH: Hotwire PR head of enterprise computing Frederica Monsone has joined rival Spark Communications at director level to develop Spark’s drive into storage networking and mobile computing.
SERVICES: Echo Research has entered a client-sharing partnership deal with US software firm Cymfony. The deal gives clients of Boston-based Cymfony access to Echo’s media analysis capabilities, as well as its five European offices. Echo’s clients will be offered Cymfony’s media-tracking services.
TRADE: 500-strong independent financial adviser network Burns Anderson has hired Cicero PR for trade and national media relations. The Manchester-based agency reports to Burns recruitment and marketing director John Hayden.
CLARIFICATION: Countrywide Porter Novelli won all four of Hewlett-Packard’s UK business units, not Hill & Knowlton as stated in the Technology League Tables (PRWeek, 16 May).