Twitter has changed significantly since Elon Musk took over the social media company in late October.
The changes have caused dozens of brands and major agency groups to pause ad spend on the platform, deeming it to be too risky. The Washington Post reports that more than a third of Twitter’s top 100 advertisers haven’t run ads on the platform in the past two weeks.
More conservative users have championed Musk’s vision of turning Twitter into a “digital town square” by allowing speech to flow with fewer restrictions.
With Twitter’s user base divided, and its future up in the air, we asked young jurors at the Campaign US BIG Awards what they think of Musk’s Twitter, and whether changes he has made makes them more or less likely to use it.
See their responses below and follow us on TikTok at @campaignus.
@campaignus What do Gen Z think of Elon Musk’s purchase of Twitter? Does it make them more or less likely to use it? Find out what jurors from the #CampaignUSBIGAwards think! #campaignus #twitter #elonmusk #advertising ♬ original sound - Campaign US
This story first appeared on campaignlive.com.