Public Sector Brief: New strategy for Ramblers Association

RAMBLERS: The Ramblers Association is using viral marketing for the first time to promote its key campaigns of access and freedom to roam, as well as raising brand awareness. The campaign includes a video clip of ramblers encountering an ‘unexpected obstacle with hilarious results’, according to a statement from the charity. The clip can be seen on www.ramblers.org.uk/splash.

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