The Muscular Dystrophy Campaign has hired former Royal National Institute for the Blind communications manager Joe Korner as its first corporate affairs director.
Korner says his priority will be to carry out a communications review, with a view to placing greater emphasis on lobbying. This will include recruitment for the new post of campaigns officer to spearhead campaigns.
He also confirmed that the charity’s annual October awareness push has been scrapped, but may be resurrected in a regular spring slot next year.
His appointment comes as the charity seeks to boost fundraising by 25 per cent from its current level of £6m, to at least £8m by 2008.
Korner joins after eight years at the RNIB, which included leading lobbying efforts. He will report to executive director Christine Cryne.
Last year, the charity ran a campaign to raise awareness of the muscle-wasting disease Duchenne muscular dystropy.