Crouchy conducts, Cadbury and Santa, #NotComingHome - Campaigns round-up

PRWeek UK rounds up campaign launches from the past seven days, including several World Cup campaigns.

Paddy Power, ‘Crouchy conducts the classics’

England football legend Peter Crouch has formed an unlikely duet with acclaimed opera star Paul Potts to take aim at a top spot in the Christmas charts this year, in a campaign by Paddy Power and Taylor Herring. The curious collaboration, supported by the Paddy Power Choir, sees the duo deliver an unexpected upgrade to popular terrace football chants, creating reimagined versions of the belters football fans love best, backed by a grand orchestral score.

Centrepoint, ‘It’s not coming home’

With chants of “It’s Coming Home” expected to be heard across the country this winter, England players, pundits and famous fans have backed Centrepoint’s #NotComingHome campaign. The campaign, created by Red Consultancy, aims to raise awareness of the fact that almost 30,000 young people will face homelessness in England this Christmas, equating to five people for every minute of football being played during the winter tournament. The campaign film stars Jack Whitehall, Mark Wright, Josh Denzel, Roman Kemp and others.

Cadbury, ‘Secret Santa postal services’

Cadbury has launched a festive activation, set to pop up in digital and static posters across the country for six weeks until Christmas Eve. On a mission to unite the nation around a simple gesture that echoes the true spirit of Christmas, Cadbury will be inspiring people to send a free chocolate bar, in secret, to someone special. Developed with VCCP London, the campaign posters will feature a charming Cadbury postie, ready to deliver 120,000 Cadbury chocolate bars throughout the festive period.

Deliveroo, ‘Collecteroo’

Ahead of Christmas, Deliveroo is launching a mobile food collection service in partnership with the Trussell Trust and campaign ambassador Nicola Adams. The initiative comes after research revealed that almost three-quarters (74 per cent) of Brits have unopened food items in their cupboards that they would happily donate to food banks. ‘Collecteroo’ e-vans will collect unopened and in-date food items from people’s homes and deliver them to some of the food banks in the Trussell Trust’s nationwide network in London, Birmingham, Manchester, Glasgow, and Cardiff.

Costa Coffee, ‘Declarations of love’

A new Costa Coffee campaign by W Communications has launched, giving away millions of coffees to the nation. An open letter ad splashed across the press looked to capture the love the UK public holds for Costa, whilst a comedy short unveils Ronan Keating as the brand’s director of love, spreading warmth across the UK. Keating will be the focus of a continued PR and social media campaign, involving a Brighton fly-by advert attached to a propeller plane.

The Athletic, ‘Emergency football hotline’

Sports publisher The Athletic has launched an emergency football hotline, based on the insight that the more you know football, the more you enjoy football. The aim is to feed both football fanatics and fledglings with the latest stats, facts, data, news and tips to help them enjoy the World Cup with their peers. The Athletic worked with Harbour, PrettyGreen and What They Said for this campaign, which kicks off with a launch film featuring famous football face Mauricio Pochettino. Alan Shearer is also appearing on UK news channels to promote the hotline and help answer questions from eager fans., ‘The impossible challenge’

In a World Cup full of firsts, official sponsor has partnered with football media company COPA90 to attempt another world first: to challenge one person to attend every single match in Qatar, a feat that has been logistically impossible at previous tournaments. YouTuber Thogden will attempt to attend 64 games in 28 days. If he is successful, Thogden will be cemented in the history books for this record accomplishment.


FareShare, ‘Sweet carol rhymes’

Creative agency BMB is bringing a dash of festive spirit to this year’s World Cup tournament, with a Christmas song in aid of FareShare, the UK's national network of charitable food redistributors. The parody anthem combines the catchiness and passion of a football chant with the cheerful familiarity of a well-known festive banger.

Müller Rice, ‘Rice, rice, baby’

Müller has signed up England and West Ham player Declan Rice to front the latest iteration of its 'Rice, rice baby' campaign, which aims to tap into World Cup football fever. Created by VCCP London, the work marks a return to campaigns for Müller Rice after a five-year hiatus, with the brand again playing on Vanilla Ice's defining hit, Ice Ice Baby. The footballer has been signed up as a brand ambassador and will appear in activities spanning digital out-of-home, radio and social media over the next five weeks.

JD Sports, ‘The Christmas claw’

Christmas shoppers visiting Piccadilly Circus over the next few weeks will notice an enormous 3D mechanical arm with shiny metal pincers grabbing and dropping the freshest trainers from a nostalgic claw arcade game, thanks to JD. Bringing its festive ad to life, the sports fashion retailer has used technology to create a 3D billboard in the capital. 

Amazon, ‘Joy is made’

A film directed by Hollywood star Taika Waititi forms the basis of Amazon's Christmas campaign this year. The clip follows a girl whose favourite object is a festive snow globe, which inspires her father to recreate the snowy scene in their greenhouse, with the help of Amazon.

Waitrose & Partners, ‘It’s beginning to look a lot like Christmas’

Waitrose & Partners depicts the year-long effort that it takes to create the food and drink we all enjoy over the festive period. The film follows farmers in the winter smashing through ice and then in the summer building up their tan. There are also Waitrose staff adding finishing touches to stollen and a Christmas cake, as well as portioning out salmon.

Sue Ryder, ‘The empty chair’

New data from bereavement charity Sue Ryder has revealed that mealtimes are particularly difficult for those who are grieving, as they reinforce feelings of loss and loneliness. In response, the charity has launched a campaign encouraging family and friends to offer those who are grieving a seat at their table. Sue Ryder and The PHA Group installed an empty dining table at Victoria Leeds, with each place laid for someone who has died. Cards showed a photograph and a quote from a family member about the person who died, with special items that represent fond memories decorating the table, including a football scarf, a Meatloaf album and a set of scrubs. Actor Lisa Riley, influencer Lottie Tomlinson, and TV Personality Gail Porter supported the campaign by remembering their mothers.

Visit Iceland, ‘Better than space’

Mission Iceland has taken off, as Iceland blasted its first space billboard into the stratosphere. As space tourism continues to rocket with galactic travellers attempting to take off, the campaign is telling people to consider the country as a viable alternative, and soak up incredible earthbound wonders without the need to launch themselves into the stratosphere. A recent study by Visit Iceland found over a third of the nation (36 per cent) believes Iceland offers scenery better than they ever imagine they’d experience in space.

Crep Protect, Guinness World Record

Sneaker care brand Crep Protect has hosted a successful Guinness World Record attempt that saw the most number of shoes cleaned simultaneously. The event saw 325 'sneakerheads' assemble to etch their name in history, leaving with a rare world record medal, and a myriad of Crep Protect products. All cleaned shoes from the record will be donated to ShoeAid UK.

UK for UNHCR, ‘Two truths and a lie’

As the latest figures from UNHCR estimate there are now more than 103 million forcibly displaced people around the world, UK for UNHCR, the UN Refugee Agency’s UK charity, is launching a campaign to highlight the wide range of contributions refugees have made to British society, and to reflect the solidarity the public has shown towards people fleeing conflict and persecution this year. The campaign starring Angela Barnes, Ed Petrie and more features a new twist on the popular icebreaker quiz, aiming to surprise and inform more people about the positive impact refugees, and those who were forced to flee their homes, have on communities, society and culture.

Fanta, ‘Orange moon’

During the early hours of 8 November, a rare lunar eclipse – known by some as an ‘orange moon’ – shone bright across the world. To coincide with the phenomenon, Fanta launched a social media campaign that turned the moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine. Fans could use it by taking a photo of the moon and sharing it on social media using #Fantamoon - they were sent a code for people to redeem their free Fanta.

Duracell, ‘Keep up with the Duracell Bunny’

Duracell is challenging fans to ‘keep up’ with the Duracell Bunny, while showing off their football skills. If they manage to keep their ball in the air for more than 10 seconds, they can enter into a prize draw to win a variety of football-related prizes, including a VIP hospitality experience, and a UK stadium tour. Wunderman Thompson UK is behind the campaign.

@duracellofficial Show us your Keepy Uppy skills and duet with Bunny for at least 10 seconds for a chance to win! Enter via link in bio. #BunnyKeepyUppy ♬ original sound - Duracell

Redbreast Irish Whiskey, ‘Robin Redbreast Day’

Redbreast Irish Whiskey is celebrating the second year of Robin Redbreast Day, a date designed to raise awareness and donations for charity partner BirdLife International, and its mission to protect common birds. A-list actor and Redbreast fan Chris O’Dowd teamed up with Redbreast and mascot, Robin, to star in a witty birdwatching video to entertain and inspire viewers.

Heathrow, ‘The gift’

Heathrow Airport has launched a Christmas brand film, focused on that special feeling of being with your loved ones over the festive holidays. The work from St. Luke’s shows a couple in the departure lounge, toasting their imminent festive getaway; however, the mum seems sad that the pair will be spending Christmas without their kids for the first time. When an early Christmas present arrives in the form of the couple’s two grown-up children, their mum cries tears of joy, encompassing the special holiday feeling that starts even before reaching your destination.

An Post, ‘Send from the heart. Send love.’

Ireland’s national postal service is demonstrating the importance of sending love to your nearest and dearest this Christmas. Developed by creative agency Folk Wunderman Thompson, the clip takes inspiration from The Wizard of Oz, featuring the iconic Tin Man character who, as the age-old story goes, is in need of some love.

Pringles, ‘Merry Footivtities!’

Pringles has launched a campaign that combines two things that are set to be on many people’s minds over the next couple of months: Christmas and football. Produced by Grey London, the film celebrates a collision of football and festivities, from a snowman’s head hitting the back of the net, to football baubles and Santa holding an air horn.

The Macallan, ‘The spirit of 1926’

The Macallan has released a global campaign film to show the real-life story of former managing director, Janet Harbinson, who in 1926 crafted the most valuable bottle of wine or spirit ever sold at auction, The Macallan Fine & Rare 1926. To create the eight-minute biopic, which stars British-American actress Emily Mortimer, the brand collaborated with acclaimed director Mike Newell (whose credits include Four Weddings and a Funeral and Harry Potter and the Goblet of Fire). The script was written by screenwriter Allan Scott, whose hits include the recent Netflix series, The Queen’s Gambit.

Brake, ‘Road safety week’

National Road Safety Week was launched on Monday by charity Brake, emphasising the importance of following changes to the Highway Code to protect those on foot and bicycle. Thousands of schools, communities, organisations, and emergency services took part in local activities, as Brake provided information and teaching resources for people to get involved. The charity analysed data released by the Department of Transport to make regions aware of the significant increase in rates of death and serious injury, and road victims also shared their stories.

Halfords and Family Action partnership

With the cost of living crisis continuing to bite, four in ten British motorists (38 per cent) say they have concerns about, or definitely won’t be able to, afford their next MOT. Following these findings from Halfords, the brand is offering 1,000 free MOTs to families struggling to make ends meet, through a partnership with Family Action. The agency behind this campaign is Good Relations.

Nurofen, ‘See my pain’

IPG agencies McCann London, McCann Health and Golin have launched a new brand platform for Nurofen, which highlights how women’s pains have long been overlooked, ignored and dismissed through societal and medical biases.The campaign kicks off with the Nurofen Gender Pain Gap Index Report, which reveals that nearly half (48 per cent) of all adults believe there is a ‘gap’ in the identification and treatment of pain between genders. Out of those who felt their pain was ignored or dismissed, nearly one in four women versus one in six men said, generally, no one took their pain seriously.

L’Oréal and Ready Player Me, Metaverse avatars

L’Oréal has partnered with the cross-game avatar platform Ready Player Me to premier exclusive makeup and hairstyles for avatar creation on the platform. Working with renowned makeup, hairstylists, and 3D artists, L’Oréal brings curated looks to metaverse, to give everyone the opportunity to express their looks creatively in a virtual context.

Adidas, ‘Family reunion’

Adidas explores the different ways footballers prepare for the World Cup. Players including Lionel Messi, Son Heung-Min, and Jude Bellingham are shown getting ready for the tournament in this campaign by TBWA. Each has different ritual and things that make them unique, from eating footballs for breakfast to assembling a puzzle. Accompanied by a voiceover by Stormzy, the film shows the players boarding a bus, which also happens to be driven by the musician.

Frog, ‘SUPmarket’

Gen Z social media app Frog recently opened a convenience store-themed event, handing out lucky dip prizes to attendees. With an extensive selection of grocery-inspired food and drink products on sale, the SUPmarket exclusively offered ‘friendship flavoured’ items.

Virgin Radio UK, ‘Aren’t you…?’

Virgin Radio UK has launched a campaign featuring broadcasters Chris Evans and Graham Norton. The clip sees fans recognising the stars on the streets of London, asking: “Aren’t you..?”, before being interrupted by Chris and Graham confirming that they are indeed... on Virgin Radio. The campaign was created by News UK’s agency, Pulse Creative, which is a joint venture between The&Partnership, mSix&Partners, and Wunderman Thompson.

Epson, ‘Just fill and chill’

Usain Bolt fronts Epson's latest campaign, promoting its bottle refill printer system. Bolt swaps out his speed for a moment of chill in two spots where he’s on hand to help out with people’s printer ink emergencies.

McDonald’s, ‘24 hour live stream’

McDonald’s and Connect Management have partnered with BBC Children in Need to produce a 24-hour TikTok live stream, as an extension of the traditional and much-loved BBC Children in Need appeal show, bringing live fundraising to a new audience. McDonald’s is funding the event, whilst Connect Management will be running the live stream using its roster of talent, including hosts Luke Vernon and Richard Sales, both TikTok influencers. Over 30 of Connect’s talent will participate in challenges, games, storytelling and quizzes, including creating a life-size Pudsey cake and completing Pudsey makeovers whilst blindfolded.

Qatar Tourism, ‘No Football. No worries’

Legendary Italian footballer Andrea Pirlo stars in a new global campaign by Qatar Tourism, showing just how much Qatar has to offer and where to experience the best of the Middle East. In a series of clips, viewers see Pirlo enjoying various adventures in Qatar, from sandboarding and kitesurfing to soaking up the culture in the Museum of Islamic Art. Taking aim at Italy missing out as a World Cup qualifying nation, the campaign aims to showcase what's on offer if you can’t make a match.

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